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About the association

We're building Marrakech's cycling community.

ROULY is an initiative of Dar Gnawa Museum, a Moroccan non-profit association, promoting sustainable micromobility, road safety and active lifestyles — for and with the people of Marrakech.

Dozens of ROULY riders in lime vests gathered with their bikes in front of a city gate
A joyful group of ROULY riders, women, men and children, at sunset in front of a city gate

Our story

Why ROULY exists

Marrakech is a city made for bikes: mostly flat streets, sunshine almost all year and a heritage best discovered slowly.

Yet most bike offers here are designed for tourists, while residents face traffic, expensive leisure options and few safe ways to ride. Students, families, young professionals and women in particular have been left out.

ROULY was created to close that gap. We bring bike rentals, guided experiences, training and community events together in one place: affordable for locals, welcoming for visitors and open to everyone.

ROULY is an initiative of Dar Gnawa Museum, which also runs PhiDoc, a platform for PhD students and researchers.

Our mission

Make cycling an everyday, affordable and joyful way to move in Marrakech.

Our vision

A greener, more connected Marrakech — and a reference for sustainable cycling in Africa.

Community

We ride together. Every program is designed to create connections.

Inclusion

Cycling is for everyone, whatever their age, gender, background or budget.

Safety

Training, well-maintained bikes and careful routes come first.

Sustainability

Fewer cars, cleaner air and healthier people.

Innovation

Smart tools, from our app to connected bikes, to make riding effortless.

Roadmap

Where we're going

We're growing step by step: test, learn, then scale what works for Marrakech.

  1. First 6 months

    Pilot

    • 50 classic and electric bikes
    • First rentals, guided rides and Academy sessions
    • First version of the Rouly app

  2. 6 to 18 months

    Growth

    • 100+ bikes, with more e-bikes
    • App challenges, rewards and community features
    • Company and school partnerships

  3. 18 to 36 months

    Scale

    • Connected bikes and smarter maintenance
    • Solar-powered bikes and new services
    • New neighbourhoods and cities

Officially recognised

A registered Moroccan association

ROULY is declared under Moroccan law on associations (Dahir of 15 November 1958) and recognised by the government as an organisation dedicated to sustainability and micromobility in Morocco.

Initiative of
Dar Gnawa Museum
Registration no.
784-123-200
Declared
19 November 2025
Approved
5 January 2026
Based in
Marrakech, Morocco
General Secretary
Oussama Elasri

Get involved

Ride with us, build with us

Volunteer

Help at rides, events and workshops. No expertise needed, just energy and a smile.

Become a volunteer

Partner

Companies, schools, institutions and associations: let's build programs together.

Partner with us

Support

Sponsor bikes, training sessions or community events and multiply our impact.

Support ROULY

Ready
to ride?

Book a bike, join a group ride or bring your team out on the saddle. Tell us what you need — we'll take care of the rest.

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